You'd think a branding event like this would have come sooner, no? Anyway, Zynga and The Scotts Company have announced a cute little FarmVille promotion that starts today and runs through April 3. (As of this writing, it's yet to hit the game.) Miracle-Gro and Zynga have created a special farm for the gardening product to tell players all about the wonders of Miracle-Gro.Starting (sometime) today, players will get to visit the Miracle-Gro farm, learn all about how great the product is--blah, blah, blah--and earn some nifty items for their farms in the process. A FarmVille branding event simply makes sense based on subject matter alone, but Zynga claims to have the statistical evidence to back it up.
According to a survey of FarmVille players conducted by Zynga, eight out of 10 players in the U.S. also enjoy gardening at home. The survey also found that over three quarters of players are interested in growing their own vegetables, fruits and flowers. We would have been fine with the simple "It Just Makes Sense" argument, but we'll take evidence any day.
Are you excited to see what Miracle-Gro has brought to FarmVille? What do you think of how Zynga handles branding in FarmVille? Sound off in the comments. Add Comment.